Master LinkedIn to win more group business.

This free 5-day email course, designed for hotel/venue sales teams, will help you boost your revenue using LinkedIn. Once you sign up by clicking the button below, you’ll receive one email every day covering a new topic!

Email #1: How to Craft the Perfect LinkedIn Profile

The first step to LinkedIn success is crafting a profile that will get you noticed and trusted by planners. On Day 1 of the email course we walk you through step-by-step how to optimize your LinkedIn profile, including how to:

• Choose an engaging profile photo

• Write a compelling summary

• Ask for recommendations 

Email #2: How to Connect with Leads Through Direct Messaging

On Day 2 we cover how you can send effective direct messages to leads so you can win their business. Some topics we cover:

• How to find great conversation openers

• Formatting tips that get you quick responses

• Using inMail to connect with new leads

Email #3: Connecting with Buyers on LinkedIn

On Day 3 we talk about how to discover new leads on LinkedIn for group business, including how to:

• Create daily habits that uncover new leads

• Join the top LinkedIn groups for hotel professionals

• Do advanced search tactics to find new clients

Email #4: Creating Content That Sells

On Day 4, we’re giving you 6+ proven status updates that lead to new business. Here’s a sneak peak:

• How to share engaging graphics with no design skills required

• Sparking discussions in your comments

• Share case studies that impress

Email #5: Make the Most of Expos with LinkedIn

In our final email, we end it off on a high note talking about how to make the most of industry events with LinkedIn, including:

• How to find buyers attending beforehand

• Re-connecting with past leads

• A follow up process that gets you business



Jenna Potter


Jenna Potter is a social media and digital marketing coach with 7+ years of experience in the hospitality industry.